The EZ Squirt bottle had a specialized kid-friendly nozzle. Hustlem8d Ez. In fact, more than 25 million bottles of colored ketchup were sold, helping Heinz capture an all-time high of 60% of the U.S. ketchup market, before softening sales resulted in the EZ Squirt brand being pulled from the shelves by January 2006. 1. Target Audience – There’s no-doubt that this kid-friendly ketchup is fun and exciting. The day ketchup became art was a truly defining early 2000s childhood moment. Cue the nostalgia. 816-661-9948. Iconic ketchup maker Heinz launched crazy-colored ketchups that came in Blastin’ Green, Funky Purple, Stellar Blue, Passion Pink, Awesome Orange, and Totally Teal. Heinz Ketchup is a rich and thick condiment made from concentrated tomatoes having a bright red color and good tomato flavor, corn syrups, vinegar, salt and spices. Company. were becoming more and more cautious of artificial food colorings and its effects on kids’ behavior and allergies, so it’s no wonder EZ Squirt experienced a short shelf life. the texture, which many people didn't like. Close. Product Description. About this item. EZ Squirt. Consider the phenomenal success Heinz EZ Squirt Blastin' Green ketchup has had in the marketplace. Initial quantities of Heinz EZ Squirt, including an artificially colored green version called Blastin’Green, will begin to appear in October. The outrageous colors required loads of food coloring and some fancy food engineering to make it taste like ketchup. Heinz Ketchup has the distinct flavor of spiciness that just makes it great for potatoes whether raw, fried with onions, french fried or hash browned. After conditioning consumers for 124 years to expect ketchup to be red, the H.J. They have to. Add to Compare. Even Heinz knows it's time to bring back purple ketchup. EZ Squirt colored ketchup From 2000 to 2006, Heinz produced colored ketchup products called EZ Squirt, which were available in squeezable containers and targeted towards young children. Same commercial with the Shrek promotion . $18.95. Heinz Ketchup T-Shirt . ... My friend had an unhealthy obsession with the color green and her mom was a good sport. train! ... What is EZ Squirt ketchup Heinz? 49. 92% Upvoted. 2000 – 2006. Initially the bizarre ketchups sold well, but consumers eventually lost interest and the product was discontinued. The vibrant color hues of EZ Squirt's Blastin' Green, Funky Purple, Stellar Blue, Passion Pink, Awesome Orange, and Totally Teal were achieved by stripping the red color from traditional Heinz ketchup and adding food coloring. Heinz Tomato Ketchup uses sweet, juicy, red ripe tomatoes for the signature thick and rich taste of America’s Favorite Ketchup. Thick & Rich ketchup made from red ripe tomatoes. My family only chooses the Heinz brand of ketchup as it has the best flavor overall. Newsletter. Add to Cart. The company's been innovating like crazy lately (ex. Heinz rolled out its Funky Purple ketchup in EZ Squirt bottles in 2001. Colored Ketchup. The outrageous colors required loads of food coloring and some fancy food engineering to make it taste like ketchup. save. Especially since it is far from predictable when an unusual color will work and when it will not work. hide. 20 comments. As low as $18.95. 2: Mayocue, ex. The company discontinued the EZ Squirt colors as sales dwindled. Unfortunately, the Heinz Purple Ketchup received an overwhelming backlash from the consumers. They know. [13] The ketchup launched in green- and red-colored varieties, which were later joined by purple, pink, orange, teal, and blue. Heinz Ketchup meets USDA standard for Grade A Ketchup. Contains gluten free ketchup to fit your preferences. Company Contact Info. Reply. National distribution should be complete by the end of the year, says brand manager Kelly Stitt. Company Profile; Mission Statement; Vision Statement; Quality Policy; Testimonial; Valued Customers; News; Events; Career; Contact Us; Solutions. www.heinz.com. level 1 Share. Join our newsletter for exclusive promotions and offers from Shop.HEINZ.com! HEINZ introduces the EZ Squirt collection, featuring green and purple ketchups in a re-designed squeeze bottle. Whether you’re a Heinz Mayonnaise or Ketchup fan, the Kraft Heinz investment is a vote of confidence in the UK economy from a major US firm and a boost that will mean jobs and growth for the local economy in Wigan. share. 816-924-0123. Since the products were such a success, Heinz added purple, pink, orange, teal, and blue EZ Squirt varieties. When Heinz launched EZ-Squirt ketchup, which came in vibrant colors like green and purple, the brand gave kids an excuse to do exactly what they were always told not to do— play with food. It’s fun for the whole family. The day ketchup became art was a truly defining early 2000s childhood moment. Introduced in 2000, Heinz EZ Squirt ketchup is one of the most loved and hated items in food history. report. 2. Heinz EZ Squirt’s first color entry was ‘Blastin’ Green’ and was created as a promotional ketchup in support of the first Shrek movie, and moms and kids came running. Heinz company pivoted suddenly on July 10, 2000, and gave the condiment a colorful makeover. Orders. 7808 E 52nd St. Kansas City, MO 64129. My Account; Do Not Sell My Data; Join the community. bottle of Heinz Tomato Ketchup. The history of Keinz Colored Ketchup mirrors the Heinz one in several ways, although it has yet to be discontinued at the moment. America's Favorite Ketchup is a perfect complement for French fries, hot dogs, hamburgers and so much more. Heinz EZ Squirt. Heinz was quick to capitalize on its early success by releasing additional colors such as orange, purple, teal, blue, and pink. Log in or sign up to leave a comment. Posted by 11 months ago. Green (and purple) absolutely did not fly for Heinz ketchup consumers in 2000 when almost nobody jumped on board the. This new style of Ketchup was green in color and the bottle featured a glue-style top that could be used to create ketchup art with ease. We were right about red, but couldn't have been more wrong about green. Why is Heinz ketchup bad for you? No Nutritional Value at All:Heinz ketchup contains NO fiber and NO protein. It’s devoid of any nutrition yet full of GMO’s sourced sugars, chemicals and even possibly mercury, an extremely toxic metal. The product contains a limited amount of ‘tomato paste’ and one wonders if that is enough to label it as ketchup. Heinz EZ Squirt coloured ketchup. Add to Compare. One 20 oz. Heinz EZ Squirt comes in the following colors: Blastin' Green Funky Purple Orange Teal Pink Blue But they didn't stop there. You might think it’s not a big deal because Heinz has released wacky innovations such as Mayochup, Kranch, and Mayomust. Shipping Info ... Account. [15] And the day the company discontinued this product was the day creativity died. Heinz EZ Squirt coloured ketchup. In 2000, H.J. EZ Squirt colored ketchup From 2000 to 2006, Heinz produced colored ketchup products called EZ Squirt, which were available in squeezable containers and targeted towards young children. 1: Mayochup, ex. Heinz Co. capitalized on the new movie “Shrek” by rolling out an innovative new product: Heinz EZ Squirt. Add to Cart. But 18 years ago, it was a big deal. Report Save Follow. • heinz ez squirt’s first color entry was ‘blastin green’ and was created as a promotional ketchup in support of the first shrek movie • each new color resulted in incremental sales volume • in 7 months, heinz sold more than 10 million bottles of green ketchup, pushing up total sales by 5.4% • more than 25 million bottles of colored ketchup were … Heinz Chip Clip Set . The outrageous colors required loads of food coloring and some fancy food engineering to make it taste like ketchup. Ultimately, a staggering 25 … This tomato ketchup has a thick and rich texture.

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